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10 Things Your Website Must Have to Attract Clients
September 26, 2025
Why Your Website Needs More Than Pretty Pictures
Here’s the truth: a gorgeous website is nice… but pretty alone won’t pay the bills.
Your website has a job to do. It should connect with your dream clients, build trust, and make it easy for them to work with you. Without certain key elements in place, visitors will click away…and you’ll miss out on opportunities.
So let’s break down the 10 things every website must have to actually attract (and book) clients.
1. A Clear and Compelling Headline
The first thing visitors see should tell them exactly what you do and who you serve. No vague taglines, clarity beats clever every time.
Example: “Websites for creatives ready to book more clients.”
2. Easy Navigation
If people have to hunt for your services or contact page, they’ll give up. Keep your menu simple: Home, About, Services, Blog (optional), Contact.
3. Mobile-Friendly Design
More than half of web traffic comes from phones. If your site doesn’t look and work beautifully on mobile, you’re losing potential clients instantly. This can be challenging when using Showit, or you can frame it as this is a huge opportunity for mobile customization.
4. Professional Branding
Consistent fonts, colors, and visuals build trust. A messy, mismatched DIY look can make people question the quality of your work.
5. An About Page That Builds Connection
Clients want to know the person behind the business. Share your story, your values, and what makes you different, but always tie it back to them. Make them the hero of your story. I know that sounds counterintuitive.
6. Clear Service Descriptions
Don’t make people guess what you offer. Spell out your packages or services in plain language. Bonus: add pricing or “starting at” numbers to set expectations.
7. Testimonials or Social Proof
Even one positive review, story, or feature can build instant trust. If you don’t have clients yet, share your own transformation or why you started your business.
8. Strategic Calls to Action (CTAs)
Don’t let visitors get lost. Add buttons that guide them: Book a Call, View Services, Download Free Guide. Every page should lead somewhere. Confused customers don’t buy….
9. A Way to Capture Leads
Not everyone is ready to book today…but if you give them a free resource (like a checklist, guide, or quiz), they’ll join your email list so you can nurture them over time. Some people have success with nurturing more and some have more success not nurturing at all. You just have to find what works for you.
10. Contact Information That’s Easy to Find
Whether it’s a simple form or a clear email link, make it obvious how someone can reach you. Don’t bury it in the footer.
Bonus: Fast Loading Speed
Patience is thin online. If your site takes longer than a few seconds to load, you risk losing people before they even see your homepage.
Ready to Make Your Website Client-Ready?
A website without these 10 elements is like a storefront with the lights off, people might pass by, but they won’t come in.
If you’re ready to transform your site into a client-attracting machine, let’s work together to create something that not only looks stunning but actually grows your business.
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